Q1 2021 Fashion Games Insights on Android in the US

The first quarter of 2021 witnessed varying performances among the top fashion games on the Android platform in the United States. Sensor Tower provides comprehensive data that allows us to delve into the trends of these style-centric applications.

Project Makeover

Published by Magic Tavern, Inc., Project Makeover showed a steady revenue trend, with earnings fluctuating around $1.3M to $1.7M throughout the quarter. Downloads peaked in late January at approximately 370K but saw a gradual decline to around 119K by the end of March. The game's weekly active users remained robust, starting at around 446K and reaching a high of 559K in early February before settling at approximately 554K by the quarter's end.

Covet Fashion: Dress Up Game

Crowdstar Inc's Covet Fashion: Dress Up Game observed a revenue trend with highs and lows, ranging from about $147K to $231K. Downloads showed a significant spike in mid-February with over 32K new installations, followed by a decline to roughly 4.9K by the close of Q1. Weekly active users saw a peak of around 145K in February, but this number decreased to near 95K by the end of March.

Super Stylist Fashion Makeover

Released by CrazyLabs LTD, Super Stylist Fashion Makeover experienced a varied revenue performance, with numbers oscillating between $14K and $36K. The game's downloads remained relatively consistent, with a mild peak of around 34K in mid-January and ending the quarter with about 21K downloads. Weekly active users started at approximately 262K and showed a gradual decrease to around 181K by March's end.

Producer: Choose your Star

From Amrita Studio, Producer: Choose your Star saw an upward trend in revenue, starting at roughly $4K and reaching up to $34K in the final week of March. Downloads peaked in mid-February with about 25K, but the trend ended the quarter on a high note with around 16K downloads. The weekly active users showed growth, starting at around 8.3K and increasing to approximately 19.9K.

Diamond Diaries Saga

King's Diamond Diaries Saga had revenues that fluctuated slightly, with numbers ranging from $18K to $21.6K. Downloads were inconsistent, with a notable number of 1.7K in late February, but there were many weeks with zero new downloads. Weekly active users for the game demonstrated a declining trend, starting at nearly 4K and decreasing to about 2.8K by the quarter's end.

In summary, the fashion games category on the Android platform in the US saw varied performances in Q1 2021. For more insights into app performance and trends, Sensor Tower's full suite of analytics tools is available to industry professionals and enthusiasts alike.